Website Features

All BloomNation hosted websites are equipped with exclusive tools and features to show off your unique designs and turn shoppers into repeat buyers!

All sites are designed with both the florist and the floral purchaser in mind, so you’ll be able to reflect the individual personality of your flower shop while quickly growing your business!

Learn more about the features and tools available to BloomNation florists, below!

Custom Design

We’ll help you build the ultimate floral shopping experience with a website that reflects your unique business!

• Showcase your catalog:
  • Showcase your unique designs and differentiate yourself from other florists in your area
  • Add cross-sell items for customers to buy during checkout
  • Event galleries allow you to highlight your weddings and event work
  • Coordinate a free photoshoot to boost your catalog
• Have your brand stand out:
  • Beautiful custom website
  • Customized logo from our graphic design team
  • Seasonal banners for your homepage
  • Customize the color scheme and layout of your site with a team member
• Preview, edit and schedule your website banners to update automatically on the dates you choose!
• Customize any extras and add-ons:
  • Add extra tabs for classes, events, consultations, etc.
  • Add a blog to share tips, advice, and updates
• Build engagement with your customers:
  • Set up website announcements and badges to keep your customers in the know.

Conversion

Our best-in-class e-commerce conversion tools are optimized for the floral industry and will help you boost online sales!

• Optimized experience for desktop and mobile:
  • Responsive design for the optimal experience
  • Fast loading for maximum conversion
• Facilitate the most customized shopping experiences:
  • Faceted search allows customers to search by variables including occasion, color, flower type, price, and style
  • Account management makes checkout for repeat customers quick and easy
  • Offer tax-exempt status for qualifying shoppers
• Highlight your credibility and experience:
  • Display top reviews from your customers on your homepage
  • Send a BloomSnap to customers before delivery to maintain transparency throughout the shopping process
• Find new customers:
  • SEO optimization and tools helps drive new online traffic to your premium website
  • We offer BloomSocial to offering polished, branded experiences for millions of people

Search Engine Optimization

Our team employs a range of solutions to ensure that your site is well-ranked on search engines!

• Industry-leading optimized code specialized for the floral industry
• Keyword-rich titles, descriptions, and content modules designed to drive qualified users to click to your site
• Extensive metadata where search engine crawlers can learn more about your site to create rich snippet experiences within the search engines
• Clean URLs to increase your crawl rate and maximize crawl efficiency
• Top Occasions to help you appear in search results for key occasions
• Google Reviews after a customer leaves a review, they're prompted to add their review to Google where it will be most impactful for SEO.
• Neighborhood Local Pages to help your shop appear in search results for areas you deliver to but are not physically located in
• Service Area Overrides to protect your privacy without negatively impacting SEO
• Pay-per-Click - use our smart platform to improve PPC performance month over month
• Pay-per-click Conversion Tracking for tracking your site's visitor traffic through a 3rd-Party PPC

Delivery

Control your custom delivery options so they work best for you and your business’s schedule!

• Same-day delivery cut off times are customizable for each delivery zone
• Customize delivery zones and pricing to best reflect your area
• Disable delivery dates for hard-to-deliver or out-of-stock products, especially during the busy season
• "Pickup only" options, so you can choose what is delivered and what is picked up in-store!
  • Storewide Pickup 
  • Product Specific Pickup
• Multi-shop support for florists with multiple locations
• Timed delivery to allow your customers the option of a delivery time frame at an additional fee
• Customized Hyperticket (SuperTickets) printing on your current paper or completely custom layout
• Delivery Tracking to offer your customers real-time delivery updates, on-par with modern services like Uber, Postmates, and Instacart. Save time and elevate your delivery experience!

Catalog Management

Effortlessly manage your designs right from your BloomNation dashboard!

• Easy uploading, editing, deleting and disabling of products to reflect seasonality and availability
• Merchandise effectively by easily dragging and dropping the order of your products on your dashboard
• Use the Occasion Merchandiser to custom sort products by Occasion, allowing you to cater to specific shoppers without making changes to your overall catalog!
• Bulk update your catalog with holiday pricing to reflect higher costs and volume

Email Marketing

Our automated email marketing program will send information to new and existing shoppers to remind them of key moments and increase your sales!

• Abandoned cart alerts are sent to customers who begin checkout but don’t complete the process
• Promotional and holiday marketing emails are sent out regularly to all premium site partners around 13 major holidays, including extended campaigns for Mother’s Day, Valentine’s Day, Christmas, and Admin Professionals Day.
• Special occasion reminder emails will be sent to customers based on their previous shopping activity
• All emails are results-driven and feature professional design/photography as well as clear call-to-action buttons that motivate customers to purchase from you!

Search Engine Marketing

Search Engine Marketing is a form of online advertising that promotes the visibility of your site through paid ads!

• Keywords are optimized for the floral industry
• Maximize your return on ad spend with both Google and Bing!

Comparison Shopping

Customers can view their favorite designs side by side while browsing!

• Customers will be able to “like” products on premium sites and compare them side-by-side.
• When shopping on your website, customers will have the ability to click “Add to Favorites” on each arrangement. Customers can access all favorites throughout the shopping experience.
• Data shows that customers who have the ability to shop in this way are more likely to purchase on your site.

Security

BloomNation employs top-of-the-line security measures to protect you and your customers!

• All BloomNation sites feature SSL secure checkout, which establishes a secure connection between your site and your customer’s browser
• We use industry leader Stripe for payment processing. Stripe is PCI compliant, meaning your customer's information is encrypted and secure! 
• To reduce the risk of credit card theft, critical information (e.g., linked bank accounts, your/your customer's credit card) is not stored.
  • Note: While sensitive customer information is not stored in your BloomNation account, your Customers tab will allow you to easily submit orders on your customer's behalf using their safe, encrypted "saved" cards from previous orders they've submitted through you!