What is “Conversion Tracking”?
"Conversion tracking" is special functionality that BloomNation can link to your Google AdWords account. It allows you to better understand when website visitors turn into customers and how much they are spending on your website. You can use this information to calculate the Return on Investment (ROI) of your Pay-Per-Click (PPC) campaign. For information on pay-per-click campaigns managed through BloomNation, click here.
Why is it important?
Conversion tracking is key to helping you follow your ad performance and make decisions that impact your website traffic. Proper conversion tracking can help to improve your bidding and Google’s willingness to promote your ads.
How do I get started?
- Go to https://ads.google.com
Once you're logged in:
1. Click "Tools"
2. Under “Measurement” click “Conversions”
3. Click “Transactions”
4. Click “Tag setup”
5. Click “Use Google Tag Manager”
6. Copy "Conversion ID" and "Conversion Label"
Note: Please copy and paste the bold values under Conversion ID and Conversion Label. To prevent any issues with entering the data, our team cannot accept screenshots of this information at this time.
7. Email FloristSupport@bloomnation.com using the following template:
Subject: Conversion Tracker Setup
- Your Shop Name:
- Conversion ID:
- Conversion Label:
- Best way to contact you if there are any questions:
Once you've sent everything over, our Bloom Expert team will complete your request within 48 business hours!