When customers are happy, florists are happy. Customers who have received a stellar experience are much more likely to leave a positive review, recommend you to their friends, post pictures of your floral designs on their social media, and most importantly, order again. Luckily, BloomNation knows how important customer satisfaction is to the success of your business and has built their platform with the shopper, as well as the florist, in mind. Below are three of the most important tools and features at your fingertips that can help you keep your customers coming back:
Did you know that when you update your order statuses in your Dashboard you are also triggering emails sent to your customers? BloomNation automatically sends an order confirmation email on your behalf after your customer places their order. After that, they are only updated on their gift’s progress when you upload a BloomSnap, and when you mark an order delivered. Florists who use the BloomSnap feature and mark an order delivered within an hour of leaving the arrangement are proven to earn more repeat customers!
Using the Merchandise Center in your Dashboard can help you better understand your customers and what they’re looking for before they even purchase. The analytics at the bottom of the page will show you if you are offering products at price points your customers aren’t looking for, or even not offering enough of a certain type of design. Use this tool to guide your merchandising strategy and hone your catalog to drive sales higher than ever.
Unlike other flower sites, BloomNation shares customer contact information on every order detail page and email to make it as easy as possible to you to get in touch with your customer. Reaching out as soon as an issue or need for substitution arises will boost your review rating and prevent most charge disputes. Communicating with your customers as true lifelong clients, rather than one-time orders is key to generating repeat sales and increasing volume.