Prepare for Your Floral Photoshoot

Congratulations! If you are reading this you have requested and are on your way to scheduling a photoshoot. This is an important, and significant undertaking. Make sure you know how what’s going to happen before, during, and after the shoot so you can prepare accordingly.

Before the Photoshoot

Prepare Your Designs

The photographer is likely only available for 2-3 hours, and you don’t want to waste a minute by making them wait around for you to find or make something. Have all floral designs and products prepared and ready prior to the photographer’s arrival.

To get the most out of the opportunity, prepare at least 25-30 of your everyday and seasonal best-sellers in a good mix of color palettes. While we understand every shop is unique, below are suggested guidelines on how to choose what to prepare:

By Occasion

• Rose bouquets including a standard dozen red roses
• Valentine’s Day specials
• Mother’s Day specials
• Get Well, Birthday, Anniversary, Sympathy, and other common occasion styles
• Seasonal mixes
• Plants and Orchids
• Cross-Sell and other hard goods

By Price Point

• 6 designs priced between $45-$55
• 6 designs priced between $56-$75
• 10 designs priced between $75-100
• 8 designs priced at $100+

If you want to take photos of deluxe and premium style arrangements, have the right materials organized and handy. Have any props other props ready for the shoot. A small sized candle is normally ideal to show scale.

Prepare Your Shop

Generally speaking, the lengthiest part of the process is spent finding the ideal location; you can curb this by preparing ahead of time.

• Scout out some places in the shop where you think there is the most natural light and best settings for the shoot. Avoid busy or distracting backgrounds.
• Tidy up any clutter within camera-shot of the area you would like to have the photographer shoot in.
• Tell everyone to look their best, put on fun music to keep the mood light and make sure everyone looks like their having a good time when the photographer takes pictures of you and your staff.

Prepare Yourself!

The photographer will also be instructed to take a picture of you and the shop to use for your BloomNation profile and website. If you would prefer to use an alternative image and not be photographed personally, let your photo coordinator know.

Prepare your staff for the day in advance as well. Make sure there is someone available to help swap out each arrangement so the photographer can be focused on taking the best photos possible. Again, they aren’t there long so make sure someone has time set aside to help them without being interrupted by customers or phone calls.

During the Photoshoot

When the day has finally come do one last check that all of your preparations are finished and ready. During the shoot itself pay attention to what the photographer is doing so you can replicate the look when you update your catalog and take BloomSnaps in the future. Feel free to take some phone pictures to remember the angles and set up they are using!

Try to stay away from distractions while the photographer is there, as you’re in charge of making sure the pictures will come out the way you want them to. Stop the photographer and make any adjustments that you feel are necessary. For example, if you see a calla lily falling out of place, don’t hesitate to interrupt and fix it.

After the Photoshoot

Once the shoot is complete the photographer will normally send BloomNation the photos within a week or two. Then, they will be properly cropped and placed in the Draft Designs folder of your Dashboard Catalog.

After receiving an email notification, you are responsible for naming, pricing, and tagging each product photo.Once completely filled out, that product will be live and for sale on your BloomNation site, and storefront as applicable!