Email Marketing is the new social media according to some, and much more effective than physical mailers according to others. Email marketing is an important way to keep your business top-of-mind and make your customers aware of how your business is growing and changing. Whether it’s for an event, a new site launch, or a special sale, let your customers know that things are happening by showing up directly in their inbox.
About the BloomNation
Email Marketing program:
Do you have a Premium Site? Are you looking to put yourself in front of your customers more directly? BloomNation can send emails to your Premium Site customers on your behalf for free! Our email marketing team:
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Uses cutting-edge best practice and analytics to make sure your customers are getting the most compelling, engaging emails out there.
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Sends just the right amount of messages so customers look forward to their emails instead of dreading them.
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Tests each email thoroughly to make sure it complies with spam laws and looks great no matter what browser or device your customer is using.
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Customizes each email with your business’ name, logo, address, and reply-to name.
When and how often do emails go out?
For all Premium Partners, automatic emails will be sent on a regular basis before each major holiday, including Valentine’s Day, Mother’s Day, Christmas, Hanukkah, New Year’s, Father’s Day, Fourth of July, Halloween, Thanksgiving, Labor Day, Memorial Day, and Veteran’s Day. Premium Partners are automatically opted-in to email marketing campaigns.
Upcoming* email campaign dates :
April
Mother's Day
- 4/22/2022
- 4/28/2022
May
- 5/02/2022
- 5/3/2022
- 5/4/2022
- 5/5/2022
- 5/06/2022
- 5/04/2022
- 5/11/2022
- 5/16/2022
- 5/20/2022
- 5/23/2022
- 5/27/2022
June
Best Friends Day
- 6/03/2022
- 6/07/2022
Rose Month
- 6/10/2022
Father's Day
- 6/13/2022
- 6/16/2022
Just Because
- 6/22/2022
Summer Time
- 6/25/2022
Fourth of July
- 6/28/2022
July
Fourth of July
- 7/01/2022
TBD
- 7/06/2022
- 7/09/2022
- 7/13/2022
Parents Day
- 7/15/2022
- 7/20/2022
Friendship Day
- 7/22/2022
- 7/28/2022
Sisters Day
- 7/26/2022
August
Sisters Day
- 8/01/2022
Back to School
- 8/04/2022
- 8/10/2022
- 8/12/2022
Women's Equality Day
- 8/19/2022
- 8/23/2022
Just Because Day
- 8/21/2022
- 8/25/2022
Labor Day
- 8/30/2022
September
Labor Day
- 9/01/2022
- 9/05/2022
Grandparents Day
- 9/02/2022
- 9/08/2022
National Women's Friendship Day
- 9/12/2022
- 9/16/2022
Make Summer Last
- 9/21/2022
Fall Arrangements
- 9/24/2022
TBD
- 9/27/2022
National "Do Something Nice" Day
- 9/29/2022
October
TBD
- 10/05/2022
- 10/08/2022
Boss Day
- 10/11/2022
- 10/13/2022
Fall
- 10/19/2022
- 10/21/2022
Halloween
- 10/26/2022
- 10/28/2022
November
Thanksgiving
- 11/02/2022
- 11/05/2022
Friendsgiving
- 11/09/2022
- 11/11/2022
Thanksgiving
- 11/16/2022
- 11/18/2022
- 11/23/2022
Post-Thanksgiving
- 11/27/2022
December
Holidays
- 12/01/2022
- 12/03/2022
- 12/07/2022
- 12/09/2022
- 12/14/2022
- 12/16/2022
- 12/20/2022
- 12/22/2022
* While rare, dates are tentative and can be subject to change. If you would like to know the status of a specific campaign, please contact the Bloom Expert team by emailing floristsupport@bloomnation.com
What do the emails look like?
Below are examples of our 2016 Mother’s Day campaign. Note that the gray space that says “Place Logo Here” is where your shop name and logo are dynamically inserted to personalize this email just for your customers.
Example 1:
Example 2:
Example 3:
Example 4:
The second to last email was also animated when sent (“Giving” rotated with other adjectives to describe moms)These marketing emails are used specifically to promote your business to your customers. They will be customized with your name, logo, address, and reply-to name.
NOTE: These emails will never be used to promote BloomNation explicitly, nor will we email the customers who purchase through your personal Premium Site without your permission.
How to participate:
Click HERE to view the preferences tab of your dashboard. To opt-in, simply click the box. Remember to click "Save" to save your preferences!
If you are opted-in, a checkmark will appear:
If you are not opted-in, the box will be empty:
* While rare, dates are tentative and can be subject to change. If you would like to know the status of a specific campaign, please contact the Bloom Expert team at floristsupport@bloomnation.com
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