Social media is a necessary tool if you want to grow your business. A large portion of the population (especially people under 35) use social media to learn more about a business and check out its offerings. Statistically, the most followed accounts are brands, not celebrities. From Nike to Costco, people like staying up to date by using social media.
One benefit of social media is brand building and an increase in brand awareness. Having a social media presence reaches new and potential customers. A future customer may find your business using hashtags, look at your photos and decide to purchase your product. Having frequent posts and engagement on social media can also positively impact your business since your content is circulating and being seen by more people.
Social media can also humanize a brand or business, meaning it relates to the people and its customers, making it easier for people to connect to. Social presence builds trust with current and future customers.
Having a social media presence can establish a place of go-to information; sometimes, it’s easier than looking at a website or rating site. Since most people are on social media, it is easier to look up a business on Instagram than a search engine. With direct messages and commenting on social accounts, this is another platform to interact directly and customers love this!
Social media is another excellent way to gain information and see what is trending around you. This can help your business when you get involved and post engaging content linked to your products. It gives a diversity of content that your customers will enjoy reading.
All in all, “social media is a powerful platform. Creating an extremely influential social media presence is the key to creating persuasive and appealing content that would connect your audience instantly” (Henderson). When you have a social media business account, you will create a better connection with your audience, leading to more customers who become loyal whilst improving your brand awareness for your business.
If you’re a BloomNation florist looking to increase your brand awareness on social media through a steady stream of useful and engaging content, then our service BloomSocial may be just what you need!
Contact us at Floristsupport@bloomnation.com for more information.